Chhavi Handa Social Media Marketer

Portfolio

I help brands turn social attention into real growth — content people stop for, campaigns that perform, and communities that stick around.

(01) — About

Social media,
done properly.

I'm Chhavi — a social media marketer with 1.5 years planning content, running organic and paid campaigns, and looking after the community around a brand, then reporting on what actually moved. No vanity metrics, no guesswork.

I work best with founders and lean teams who want one person who can both make the work and prove it worked.

Organic socialPaid adsContentCommunityAnalyticsBrand voice
Who

Chhavi Handa

Social media marketer, 1.5 years in — building brands for founders and lean teams, remote and worldwide.

Based in

Faridabad, India

Remote · worldwide

Certified

HubSpot · Hootsuite · Google Ads

Social & paid marketing

Education

B.Com — Marketing & Accounting

New Delhi · 2021–2024

(02) — Website design

Websites, built to convert

Two live builds — scroll through each one, then slide across to the next.

01 Live site

CloudRoots

A quality-engineering consultancy. I developed the site end to end — structure, content and messaging that make the offer clear and move visitors to act.

cloudroots.co.in
CloudRoots website
02 Launching soon

Pillgo

CloudRoots' medication-reminder app that helps families keep track of the pills their parents and grandparents take. I built and wrote the launch site.

pillgo — early access
Pillgo website
(03) — Creatives

Campaign creative

Launch teasers, organic social and brand films — a selection of recent campaign work.

Selected creative Recent work
Yaffe · Reel
Pillgo social campaign
PillgoSocial campaign
Healthy skin promo
SkincarePromo creative
Yaffe organic social
YaffeOrganic social
Pillgo launch teaser
PillgoLaunch teaser
(04) — Skills & Tools

The method

A complete workflow, start to finish — from the first idea to the numbers that prove it worked.

01

Strategy & positioning

Where the brand should play, what it should say, and the content plan that gets it there.

ChatGPTClaudeGeminiPerplexity
02

Content & creative

Reels, carousels and campaign visuals — written and designed to stop the scroll.

CanvaNano BananaSora
03

Publish & community

Calendars, scheduling, daily engagement and outreach that builds a real audience.

Meta Business SuiteBrevo
04

Paid & growth

Audience targeting, A/B testing and optimisation that brings cost down and results up.

Meta Ads ManagerGoogle AdsLinkedIn Campaign Manager
05

Measure & report

The numbers that matter, tracked every week — so every decision is backed by data.

Google AnalyticsLinkedIn InsightsInstagram Insights
(05) — Results

The numbers

Real outcomes from real campaigns — organic brand growth at CloudRoots, paid performance at UniBots. Measured, not estimated.

CloudRoots · Organic
1,100+

Company LinkedIn followers from ~430

CloudRoots · Organic
4,000+

Founder followers grown from ~2,500

CloudRoots · Web
1,500+

Monthly website sessions from ~100

CloudRoots · LinkedIn impressions
14,910+
365 days · ▲ 13% vs prior year
Oct 2025Jun 2026Oct 2026
UniBots · Paid
61%

Lower cost-per-click

Before · AED 2.00
After · AED 0.78
UniBots · Paid
5×

Revenue per click

Before · AED 0.56
After · AED 3.00
UniBots · Paid
5,500+

Campaign impressions from <1,000

(06) — Contact

Let's make something
worth following.

Open to remote social media roles, collaborations and freelance projects with brands anywhere in the world. If you're building something worth following, let's talk.

Chhavi HandaSocial Media Marketer